Why does toilet paper need a commercial? Who is not buying this?

Why does toilet paper need a commercial? Who is not buying this?

Toilet paper is a household essential that is used by virtually everyone on a daily basis. So why does toilet paper need a commercial? The answer lies in the competitive nature of the market and the need for brands to differentiate themselves from one another. In a crowded marketplace, companies need to find ways to stand out and attract consumers to their product over others.

While it may seem like everyone buys toilet paper, there are certain demographics that may not be purchasing it as frequently as others. For example, younger consumers who are more environmentally conscious may be opting for alternative products such as reusable cloth wipes or bidets. Additionally, individuals who live in communal living situations such as college dorms or shared apartments may not be responsible for purchasing their own toilet paper, as it is often provided by the landlord or building management.

Furthermore, there are certain cultural factors that may influence the purchasing habits of certain groups of people. In some countries, the use of toilet paper is not as common as it is in Western cultures, with alternative methods such as water or leaves being used instead. In these cases, companies may need to educate consumers on the benefits of using toilet paper and why their brand is superior to other options.