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Leo Burnett Quotes
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Text Quotes
I think a smart woman can sell the average man anything, (Leo Burnett Quotes)
Fun without sell gets nowhere but sell without fun tends to become obnoxious (Leo Burnett Quotes)
There is no such thing as a permanent advertising success (Leo Burnett Quotes)
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders (Leo Burnett Quotes)
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships (Leo Burnett Quotes)
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for (Leo Burnett Quotes)
Before you can have a share of market, you must have a share of mind (Leo Burnett Quotes)
Products are made in the factory, but brands are created in the mind (Leo Burnett Quotes)
I think a smart woman can sell the average man anything (Leo Burnett Quotes)
Friction makes sparks and sparks start creative conflagrations (Leo Burnett Quotes)
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink (Leo Burnett Quotes)
A good ad which is not run never produces sales (Leo Burnett Quotes)
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either (Leo Burnett Quotes)
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself (Leo Burnett Quotes)
Plan the sale when you plan the ad (Leo Burnett Quotes)
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read (Leo Burnett Quotes)
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks (Leo Burnett Quotes)
I regard a great ad as the most beautiful thing in the world (Leo Burnett Quotes)
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think (Leo Burnett Quotes)
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business (Leo Burnett Quotes)
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’ (Leo Burnett Quotes)
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death (Leo Burnett Quotes)
What helps people, helps business (Leo Burnett Quotes)