What helps people, helps business

What helps people, helps business

Leo Burnett, the renowned advertising agency founded by Leo Burnett in 1935, has always believed in the philosophy that "what helps people, helps business." This mantra has been at the core of the agency's approach to advertising and marketing, and has been a driving force behind their success in the industry.

At the heart of this philosophy is the understanding that in order to create successful advertising campaigns, one must first understand and connect with the needs and desires of the target audience. By focusing on what truly matters to people, Leo Burnett has been able to create campaigns that resonate with consumers on a deep and emotional level, leading to increased brand loyalty and sales.

One of the key ways in which Leo Burnett has put this philosophy into practice is through their commitment to creating advertising that is not only entertaining and engaging, but also meaningful and impactful. By telling stories that touch the hearts of consumers and address important social issues, Leo Burnett has been able to build strong connections with their audience and drive positive change in the world.

For example, Leo Burnett's award-winning campaign for Always, the feminine hygiene brand, challenged traditional gender stereotypes and empowered young girls to embrace their strengths and abilities. By focusing on the needs and aspirations of their target audience, Leo Burnett was able to create a campaign that not only resonated with consumers, but also drove significant business results for the brand.