An advertising agency is 85 percent confusion and 15 percent commission

An advertising agency is 85 percent confusion and 15 percent commission

Fred Allen, a renowned American comedian known for his wit and humor, once famously said, “An advertising agency is 85 percent confusion and 15 percent commission.” This statement perfectly encapsulates the chaotic and unpredictable nature of the advertising industry, where creativity and strategy often collide in a whirlwind of ideas and campaigns.