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Jonah Berger Quotes

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People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.  (Jonah Berger Quotes) Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people to give in to temptation.  (Jonah Berger Quotes) Going viral isn’t random, magic, or luck. It’s a science  (Jonah Berger Quotes) Virality isn’t born, it’s made  (Jonah Berger Quotes) People don’t need to be paid to be motivated  (Jonah Berger Quotes) Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions  (Jonah Berger Quotes) If something is built to show, it’s build to grow  (Jonah Berger Quotes) Marketing is about spreading the love  (Jonah Berger Quotes) Top of mind means tip of tongue  (Jonah Berger Quotes) Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even  (Jonah Berger Quotes) People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride  (Jonah Berger Quotes) Connecting with others is rewarding; it makes us feel like we’re not alone in the world  (Jonah Berger Quotes)