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John Battelle Quotes

Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable Picture Quote #1
The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just... put up a page on the web, iterate, iterate, iterate... and eventually, a Facebook emerges Picture Quote #1
It’s not easy being number two. As a marketer, you have limited choices - you can pretend you’re not defined by the market leader, or, you can embrace your position and go directly after your nemesis Picture Quote #1
The ‘old’ Internet is shrinking and being replaced by walled gardens over which Google’s crawlers can’t climb. Sure, Google can crawl Facebook’s ‘public pages,’ but those represent a tiny fraction of the ‘pages’ on Faceboo, and are not informed by the crucial signals of identity and relationship which give those pages meaning Picture Quote #1
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots Picture Quote #1
We speak of ‘software eating the world,’ ‘the Internet of Things,’ and we massify ‘data’ by declaring it ‘Big.’ But these concepts remain for the most part abstract. It’s hard for many of us to grasp the impact of digital technology on the ‘real world’ of things like rocks, homes, cars, and trees. We lack a metaphor that hits home Picture Quote #1
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The home phone is relatively cheap, incredibly reliable, and - if you buy the right phone - will work for years without replacement. Oh, and far as I can tell, a home phone won’t give you brain cancer. In a perfect world, the hard line should have become a platform for building out an entire app ecosystem for the home. And yet... it didn’t Picture Quote #1
Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public Picture Quote #1
The experience that a publication creates for its audience is the very essence of that publication’s brand - and without deep engagement, that publication’s brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership Picture Quote #1
I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company’s) strategy Picture Quote #1
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you’re going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone Picture Quote #1
Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads Picture Quote #1
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We overthrew the feudal system in the 1600s, and the theocracy in the 1700s. But currently, corporations play similar roles in many of our lives, either directly or indirectly Picture Quote #1
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media Picture Quote #1
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it Picture Quote #1
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Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.  (John Battelle Quotes) The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just... put up a page on the web, iterate, iterate, iterate... and eventually, a Facebook emerges.  (John Battelle Quotes) It’s not easy being number two. As a marketer, you have limited choices - you can pretend you’re not defined by the market leader, or, you can embrace your position and go directly after your nemesis.  (John Battelle Quotes) The ‘old’ Internet is shrinking and being replaced by walled gardens over which Google’s crawlers can’t climb. Sure, Google can crawl Facebook’s ‘public pages,’ but those represent a tiny fraction of the ‘pages’ on Faceboo, and are not informed by the crucial signals of identity and relationship which give those pages meaning.  (John Battelle Quotes) Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.  (John Battelle Quotes) We speak of ‘software eating the world,’ ‘the Internet of Things,’ and we massify ‘data’ by declaring it ‘Big.’ But these concepts remain for the most part abstract. It’s hard for many of us to grasp the impact of digital technology on the ‘real world’ of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.  (John Battelle Quotes) The home phone is relatively cheap, incredibly reliable, and - if you buy the right phone - will work for years without replacement. Oh, and far as I can tell, a home phone won’t give you brain cancer. In a perfect world, the hard line should have become a platform for building out an entire app ecosystem for the home. And yet... it didn’t.  (John Battelle Quotes) Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public.  (John Battelle Quotes) The experience that a publication creates for its audience is the very essence of that publication’s brand - and without deep engagement, that publication’s brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.  (John Battelle Quotes) I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company’s) strategy.  (John Battelle Quotes) Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you’re going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone.  (John Battelle Quotes) Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads  (John Battelle Quotes) We overthrew the feudal system in the 1600s, and the theocracy in the 1700s. But currently, corporations play similar roles in many of our lives, either directly or indirectly  (John Battelle Quotes) Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media  (John Battelle Quotes) Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it  (John Battelle Quotes)
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