I like to reinvent myself - it's part of my job

I like to reinvent myself - it's part of my job

Karl Lagerfeld, the iconic fashion designer known for his innovative designs and larger-than-life personality, was a true master of reinvention. Throughout his illustrious career, Lagerfeld constantly pushed the boundaries of fashion and style, always staying ahead of the curve and never afraid to take risks. His ability to reinvent himself time and time again was not just a personal choice, but a crucial aspect of his job as a designer.

Lagerfeld once famously said, “I like to reinvent myself - it's part of my job.” This statement perfectly encapsulates his approach to fashion and creativity. For Lagerfeld, reinvention was not just a way to stay relevant in the ever-changing world of fashion, but a way to challenge himself and push the limits of his own creativity. He was never content to rest on his laurels or stick to a formulaic approach to design. Instead, he constantly sought out new inspirations, experimented with different styles and techniques, and embraced change as a necessary part of his creative process.

One of the most striking examples of Lagerfeld's ability to reinvent himself was his tenure as the creative director of Chanel. When he took over the iconic fashion house in the 1980s, Chanel was seen as a fading brand with little relevance to modern fashion. However, Lagerfeld's bold vision and innovative designs breathed new life into the label, transforming it into one of the most coveted and influential fashion houses in the world. Through his reinvention of Chanel, Lagerfeld not only revitalized the brand but also solidified his own reputation as a visionary designer.