I always loved advertising. If I hadn't been in fashion, I'd have been in advertising

I always loved advertising. If I hadn't been in fashion, I'd have been in advertising

Karl Lagerfeld, the iconic fashion designer known for his work at Chanel and Fendi, was not only a visionary in the world of fashion but also had a keen interest in advertising. Lagerfeld once famously said, "I always loved advertising. If I hadn't been in fashion, I'd have been in advertising." This statement speaks volumes about Lagerfeld's understanding of the power of marketing and branding in the fashion industry.

Throughout his career, Lagerfeld was known for his innovative and bold advertising campaigns that helped to elevate the brands he worked for to new heights. His collaborations with photographers such as Helmut Newton and Steven Meisel resulted in some of the most iconic fashion images of the 20th century. Lagerfeld understood the importance of creating a strong visual identity for a brand and used advertising as a way to communicate his vision to the world.

One of Lagerfeld's most famous advertising campaigns was for Chanel, where he served as creative director for over three decades. Under his leadership, Chanel became synonymous with luxury, sophistication, and timeless elegance. Lagerfeld's ability to create compelling and memorable advertising campaigns helped to solidify Chanel's status as one of the most prestigious fashion houses in the world.