For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough

For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough

Zig Ziglar, a renowned motivational speaker and author, once said, “For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough.” This quote encapsulates the importance of enthusiasm in sales and how it can make or break a deal.

Enthusiasm is contagious. When a salesperson is genuinely enthusiastic about a product or service, it can be felt by the customer. This enthusiasm can be the deciding factor in whether or not a sale is made. Customers are more likely to be persuaded by someone who is passionate and excited about what they are selling. Enthusiasm can create a sense of trust and credibility, as it shows that the salesperson truly believes in the value of the product or service they are offering.

On the other hand, lack of enthusiasm can be a major deterrent in sales. If a salesperson appears disinterested or indifferent, customers are less likely to be convinced to make a purchase. Without enthusiasm, the sales pitch may come across as insincere or unconvincing. Customers want to feel like they are making a good decision when they buy something, and a lack of enthusiasm from the salesperson can make them doubt the value of the product or service.

Zig Ziglar understood the power of enthusiasm in sales. He believed that enthusiasm was a key ingredient in successful selling. Ziglar often emphasized the importance of being passionate and energetic in sales presentations. He believed that enthusiasm could help overcome objections, build rapport with customers, and ultimately close the deal.