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David Ogilvy Quotes

You cannot bore people into buying your product - you can only interest them in buying it Picture Quote #1

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring Picture Quote #1

The trouble with many copywriters in general agencies are that they don’t really think in terms of selling. They have never written direct-response; they have never tasted blood Picture Quote #1

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people Picture Quote #1

Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation. Not one of my proudest memories Picture Quote #1

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled Picture Quote #1

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When people aren’t having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom Picture Quote #1

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts Picture Quote #1

I always use my clients’ products. This is not toady-ism, but elementary good manners Picture Quote #1

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product Picture Quote #1

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one Picture Quote #1

If you can’t be brilliant, at least be memorable Picture Quote #1

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Advertising reflects the mores of society, but it does not influence them Picture Quote #1

Our business is infested with idiots who try to impress by using pretentious jargon Picture Quote #1

A good advertisement is one which sells the product without drawing attention to itself Picture Quote #1

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels Picture Quote #1

Encourage innovation. Change is our lifeblood, stagnation our death knell Picture Quote #1

I admire people with gentle manners who treat other people as human beings Picture Quote #1

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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine Picture Quote #1

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera Picture Quote #1

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive Picture Quote #1

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom Picture Quote #1

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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account Picture Quote #1

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife Picture Quote #1

Develop your eccentricities early, and no one will think you’re going senile later in life Picture Quote #1

A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her Picture Quote #1

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted Picture Quote #1

When people aren’t having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom Picture Quote #1

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Friendship Quotes

Motivational Quotes

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Text Quotes

You cannot bore people into buying your product - you can only interest them in buying it (David Ogilvy Quotes) If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring. (David Ogilvy Quotes) The trouble with many copywriters in general agencies are that they don’t really think in terms of selling. They have never written direct-response; they have never tasted blood (David Ogilvy Quotes) Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people. (David Ogilvy Quotes) Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation. Not one of my proudest memories. (David Ogilvy Quotes) Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled. (David Ogilvy Quotes) When people aren’t having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom. (David Ogilvy Quotes) Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts. (David Ogilvy Quotes) I always use my clients’ products. This is not toady-ism, but elementary good manners. (David Ogilvy Quotes) Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product. (David Ogilvy Quotes) Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one (David Ogilvy Quotes) If you can’t be brilliant, at least be memorable (David Ogilvy Quotes) Advertising reflects the mores of society, but it does not influence them (David Ogilvy Quotes) Our business is infested with idiots who try to impress by using pretentious jargon (David Ogilvy Quotes) A good advertisement is one which sells the product without drawing attention to itself (David Ogilvy Quotes) Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels (David Ogilvy Quotes) Encourage innovation. Change is our lifeblood, stagnation our death knell (David Ogilvy Quotes) I admire people with gentle manners who treat other people as human beings (David Ogilvy Quotes) Nobody has ever built a brand by imitating somebody else’s advertising (David Ogilvy Quotes) Every advertisement is part of the long term investment in the personality of the brand (David Ogilvy Quotes) Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine (David Ogilvy Quotes) Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera (David Ogilvy Quotes) I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive (David Ogilvy Quotes) Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom (David Ogilvy Quotes) The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account (David Ogilvy Quotes) There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife (David Ogilvy Quotes) Develop your eccentricities early, and no one will think you’re going senile later in life (David Ogilvy Quotes) A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her (David Ogilvy Quotes) The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted (David Ogilvy Quotes) When people aren’t having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom (David Ogilvy Quotes)

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