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Chip Heath Quotes

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The fourth villain of decision making is overconfidence. People think they know more than they do about how the future will unfold  (Chip Heath Quotes) What if we started every decision by asking some simple questions: What are we giving up by making this choice? What else could we do with the same time and money?  (Chip Heath Quotes) Once we know something, we find it hard to imagine what it was like not to know it  (Chip Heath Quotes) The massive scale of Walmart - its $444 billion revenue in 2012 amounts to $64 for every person on Earth - inspires a complicated mixture of emotions: awe, fear, admiration, and loathing  (Chip Heath Quotes) Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation  (Chip Heath Quotes) Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices  (Chip Heath Quotes) You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea  (Chip Heath Quotes) We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything, the second is to transform our ideas  (Chip Heath Quotes) Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle  (Chip Heath Quotes) The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points  (Chip Heath Quotes)
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