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Brand Quotes

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The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records  (Brand Quotes) Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand  (Brand Quotes) Leverage your brand. You shouldn’t let two guys in a garage eat your shorts  (Brand Quotes) In class society everyone lives as a member of a particular class, and every kind of thinking, without exception, is stamped with the brand of class  (Brand Quotes) Novels so often provide an anodyne and not an antidote, glide one into torpid slumbers instead of rousing one with a burning brand  (Brand Quotes) I love going on book tours because it’s an opportunity to connect with the people that matter most to my brand  (Brand Quotes) Sequels are not done for the audience or cinema or the filmmakers. It’s for the distributor. The film becomes a brand  (Brand Quotes) Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values  (Brand Quotes) For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling  (Brand Quotes) It is a truly powerful phenomenon when a brand makes a stand for what it believes in  (Brand Quotes) Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms  (Brand Quotes) If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands  (Brand Quotes) When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude  (Brand Quotes) Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust  (Brand Quotes) Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand  (Brand Quotes) Beer dulls a memory, brand sets it burning, but wine is the best for a sore heart’s yearning  (Brand Quotes) The way he kissed me felt like a brand. Like he was tattooing himself under my skin  (Brand Quotes) In an instant he became aware that the tourist was about to try his own peculiar brand of linguistics, which meant that he would speak loudly and slowly in his own language  (Brand Quotes) Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand  (Brand Quotes) I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic brand loyalty  (Brand Quotes) Your brand is formed primarily, not by what your company says about itself, but what the company does  (Brand Quotes) A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless  (Brand Quotes) Use every customer point of contact to weave stories about who you are and what your brand stands for  (Brand Quotes) I don’t care about what brand you are, I’m concerned what type of man you are, what your principles and standards are  (Brand Quotes) First of all, if you’re setting up a new company, you want to try to find a brand that can work on a global basis  (Brand Quotes) Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product  (Brand Quotes) If you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness  (Brand Quotes) A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand  (Brand Quotes) Parts of our bodies are replace every day, every week.. etc... Within a few years we have a brand new body  (Brand Quotes) Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs  (Brand Quotes)
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