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Alexey Brodovitch Quotes

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The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention - by surprise.  (Alexey Brodovitch Quotes) It is the end result that counts  (Alexey Brodovitch Quotes) What is good today may be a cliche tomorrow  (Alexey Brodovitch Quotes) If you see something you have seen before, don’t click the shutter  (Alexey Brodovitch Quotes) The best way to achieve surprise quality is by avoiding cliches  (Alexey Brodovitch Quotes) When the novice photographer starts taking pictures, he carries his camera about and shoots everything that interests him. There comes a time when he must crystallize his ideas and set off in an particular direction. He must learn that shooting for the sake of shooting is dull and unprofitable  (Alexey Brodovitch Quotes) The photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view of the intelligence behind the camera  (Alexey Brodovitch Quotes) When I say that a good picture has surprise quality or shock appeal, I do not mean that it is a loud or vulgar picture but, instead, that it stimulates my thinking and intrigues me  (Alexey Brodovitch Quotes) Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way  (Alexey Brodovitch Quotes) It is every photographer’s responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will command attention and have surprise quality  (Alexey Brodovitch Quotes) Outstanding past work in photography, and in fact in all the arts, is very important to today’s photographers. But it should be used for inspiration and not for imitation. These works should be something to be built upon, not to be repeated  (Alexey Brodovitch Quotes) It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph  (Alexey Brodovitch Quotes) What is of value is that a particular photographer sees the subject differently than I do. A good picture must be a completely individual expression which intrigues the viewer and forces him to think  (Alexey Brodovitch Quotes) The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years  (Alexey Brodovitch Quotes) There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad  (Alexey Brodovitch Quotes)