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Al Ries Quotes

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name Picture Quote #1
Marketing is not selling. Marketing is building a brand in the mind of the prospect Picture Quote #1
Your brand’s power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets Picture Quote #1
If you can build a powerful brand, you will have a powerful marketing program. If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective Picture Quote #1
War and marketing have many similarities Picture Quote #1
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective Picture Quote #1
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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills Picture Quote #1
Branding is simply a more efficient way to sell things Picture Quote #1
The most powerful concept in marketing is owning a word in the prospects mind Picture Quote #1
The next generation product almost never comes from the previous generation Picture Quote #1
A brand should strive to own a word in the mind of the consumer Picture Quote #1
Good things happen when you narrow your focus Picture Quote #1
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Advertising is the way great brands get to be great brands Picture Quote #1
It’s better to be first in the mind than to be first in the marketplace Picture Quote #1
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product Picture Quote #1
Today, communication itself is the problem. We have become the world’s first overcommunicated society. Each year we send more and receive less Picture Quote #1
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better Picture Quote #1
Everyone is interested in what’s new. Few people are interested in what’s better Picture Quote #1
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Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect Picture Quote #1
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike Picture Quote #1
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer Picture Quote #1
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower Picture Quote #1
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Text Quotes
THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name  (Al Ries Quotes) Marketing is not selling. Marketing is building a brand in the mind of the prospect.  (Al Ries Quotes) Your brand’s power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets  (Al Ries Quotes) If you can build a powerful brand, you will have a powerful marketing program. If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective  (Al Ries Quotes) War and marketing have many similarities  (Al Ries Quotes) Marketing is what a company is in business to do. Marketing is a company’s ultimate objective  (Al Ries Quotes) Strategy and timing are the Himalayas of marketing. Everything else is the Catskills  (Al Ries Quotes) Branding is simply a more efficient way to sell things  (Al Ries Quotes) The most powerful concept in marketing is owning a word in the prospects mind  (Al Ries Quotes) The next generation product almost never comes from the previous generation  (Al Ries Quotes) A brand should strive to own a word in the mind of the consumer  (Al Ries Quotes) Good things happen when you narrow your focus  (Al Ries Quotes) Advertising is the way great brands get to be great brands  (Al Ries Quotes) It’s better to be first in the mind than to be first in the marketplace  (Al Ries Quotes) A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product  (Al Ries Quotes) Today, communication itself is the problem. We have become the world’s first overcommunicated society. Each year we send more and receive less  (Al Ries Quotes) Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better  (Al Ries Quotes) Everyone is interested in what’s new. Few people are interested in what’s better  (Al Ries Quotes) Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect  (Al Ries Quotes) A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike  (Al Ries Quotes) Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer  (Al Ries Quotes) Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower  (Al Ries Quotes)