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Advertising Quotes

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All advertising, whether it lies in the field of business or of politics, will carry success by continuity and regular uniformity of application  (Advertising Quotes) Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter  (Advertising Quotes) You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action  (Advertising Quotes) Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it  (Advertising Quotes) The man who stops advertising to save money is like the man who stops the clock to save time  (Advertising Quotes) The ministry of mercy, then, is the best advertising a church can have. It convinces a community that this church provides people with actions for their problems, not only talk. It shows the community that this church is compassionate  (Advertising Quotes) Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage  (Advertising Quotes) Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on  (Advertising Quotes) If you can’t advertise yourself, what hope do you have of advertising anything else?  (Advertising Quotes) You aren’t advertising to a standing army; you are advertising to a moving parade  (Advertising Quotes) Consider the way of the scientists rather than the way of an advertising agent for a new soap  (Advertising Quotes) A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually  (Advertising Quotes) Managing an advertising agency isn’t all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work  (Advertising Quotes) If you use your money to create exceptional products and services, you won’t need to spend it on advertising  (Advertising Quotes) Graffiti is only dangerous in the mind of three types of people; politicians, advertising executives and graffiti writers  (Advertising Quotes) Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous  (Advertising Quotes) It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic  (Advertising Quotes) All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology  (Advertising Quotes) You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don’t need. Generations have been working in jobs they hate, just so they can buy what they don’t really need. We don’t have a great war in our generation, or a great depression, but we do, we have a great war of the spirit. We have a great revolution against the culture. The great depression is our lives. We have a spiritual depression  (Advertising Quotes) There are huge advertising budgets only when there’s no difference between the products. If the products really were different, people would buy the one that’s better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid  (Advertising Quotes) Being myself animated by feelings of affection toward my fellowmen, I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility  (Advertising Quotes) The gross national product includes air pollution and advertising for cigarettes, and ambulances to clear our highways of carnage. It counts special locks for our doors, and jails for the people who break them... It does not allow for the health of our families, the quality of thier education, or the joy of their play  (Advertising Quotes) Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you  (Advertising Quotes) Our kids didn’t do this to themselves. They don’t decide the sugar content in soda or the advertising content of a television show. Kids don’t choose what’s served to them for lunch at school, and shouldn’t be deciding what’s served to them for dinner at home. And they don’t decide whether there’s time in the day or room in the budget to learn about healthy eating or to spend time playing outside  (Advertising Quotes) The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels  (Advertising Quotes) When everything that matters can be bought and sold, when commitments can be broken because they are no longer to our advantage, when shopping becomes salvation and advertising slogans become our litany, when our worth is measured by how much we earn and spend, then the market is destroying the very virtues on which in the long run it depends  (Advertising Quotes) I’m not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that’s going to invert  (Advertising Quotes) Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn’t even have to charge for them on the newsstand because my costs were already covered  (Advertising Quotes) I don’t think there is enough educational programming, but unfortunately, television is built around advertising and those shows don’t get the big ratings  (Advertising Quotes) When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly  (Advertising Quotes)
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