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William Bernbach Quotes
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Text Quotes
Creativity is the most practical thing a businessman can employ (William Bernbach Quotes)
In advertising not to be different is virtually suicidal (William Bernbach Quotes)
In communications, familiarity breeds apathy (William Bernbach Quotes)
Word of mouth is the best medium of all (William Bernbach Quotes)
Advertising is the art of persuasion (William Bernbach Quotes)
Persuasion is not a science but an art (William Bernbach Quotes)
Rules are what the artist breaks; the memorable never emerged from a formula (William Bernbach Quotes)
Let us prove to the world that good taste, good art, and good writing can be good selling (William Bernbach Quotes)
Forget words like ‘hard sell’ and ‘soft sell.’ That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before (William Bernbach Quotes)
Our job is to sell our clients’ merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message (William Bernbach Quotes)
Logic and over-analysis can immobilise and sterilize an idea. It’s like love. The more you analyse it, the more it disappears (William Bernbach Quotes)
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking (William Bernbach Quotes)
A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad. (William Bernbach Quotes)
Advertising doesn’t create a product advantage. It can only convey it. (William Bernbach Quotes)
Is creativity some obscure, esoteric art form? Not on your life. It’s the most practical thing a business-man can employ. (William Bernbach Quotes)
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave. (William Bernbach Quotes)
In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive. (William Bernbach Quotes)
Advertising isn’t a science. It’s persuasion. and persuasion is an art (William Bernbach Quotes)
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art (William Bernbach Quotes)
A principle isn’t a principle until it costs you something (William Bernbach Quotes)
The heart of creativity is discipline (William Bernbach Quotes)
Don’t confuse good taste with the absence of taste (William Bernbach Quotes)
Imitation can be commercial suicide (William Bernbach Quotes)
The most powerful element in advertising is the truth (William Bernbach Quotes)
Advertising doesn’t create a product advantage. It can only convey it (William Bernbach Quotes)
Research can trap you into the past (William Bernbach Quotes)
Properly practiced creativity can make one ad do the work of ten (William Bernbach Quotes)
Because an appeal makes logical sense is no guarantee that it will work (William Bernbach Quotes)
If your advertising goes unnoticed, everything else is academic! (William Bernbach Quotes)
In advertising, not to be different is virtually suicidal (William Bernbach Quotes)
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