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William Bernbach Quotes

Creativity is the most practical thing a businessman can employ Picture Quote #1
In advertising not to be different is virtually suicidal Picture Quote #1
In communications, familiarity breeds apathy Picture Quote #1
Advertising doesn’t create a product advantage. It can only convey it Picture Quote #1
Rules are what the artist breaks; the memorable never emerged from a formula Picture Quote #1
Persuasion is not a science but an art Picture Quote #1
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Advertising is the art of persuasion Picture Quote #1
Word of mouth is the best medium of all Picture Quote #1
Imitation can be commercial suicide Picture Quote #1
A principle isn’t a principle until it costs you something Picture Quote #1
The heart of creativity is discipline Picture Quote #1
Don’t confuse good taste with the absence of taste Picture Quote #1
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Research can trap you into the past Picture Quote #1
Today’s smartest advertising style is tomorrow’s corn Picture Quote #1
The most powerful element in advertising is the truth Picture Quote #1
Properly practiced creativity can make one ad do the work of ten Picture Quote #1
Our job is to bring the dead facts to life Picture Quote #1
In advertising, not to be different is virtually suicidal Picture Quote #1
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If your advertising goes unnoticed, everything else is academic! Picture Quote #1
Because an appeal makes logical sense is no guarantee that it will work Picture Quote #1
Advertising doesn’t create a product advantage. It can only convey it Picture Quote #1
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them Picture Quote #1
An idea can turn to dust or magic, depending on the talent that rubs against it Picture Quote #1
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Text Quotes
Creativity is the most practical thing a businessman can employ  (William Bernbach Quotes) In advertising not to be different is virtually suicidal  (William Bernbach Quotes) In communications, familiarity breeds apathy  (William Bernbach Quotes) Advertising doesn’t create a product advantage. It can only convey it.  (William Bernbach Quotes) Rules are what the artist breaks; the memorable never emerged from a formula  (William Bernbach Quotes) Persuasion is not a science but an art  (William Bernbach Quotes) Advertising is the art of persuasion  (William Bernbach Quotes) Word of mouth is the best medium of all  (William Bernbach Quotes) Imitation can be commercial suicide  (William Bernbach Quotes) A principle isn’t a principle until it costs you something  (William Bernbach Quotes) The heart of creativity is discipline  (William Bernbach Quotes) Don’t confuse good taste with the absence of taste  (William Bernbach Quotes) Research can trap you into the past  (William Bernbach Quotes) Today’s smartest advertising style is tomorrow’s corn  (William Bernbach Quotes) The most powerful element in advertising is the truth  (William Bernbach Quotes) Properly practiced creativity can make one ad do the work of ten  (William Bernbach Quotes) Our job is to bring the dead facts to life  (William Bernbach Quotes) In advertising, not to be different is virtually suicidal  (William Bernbach Quotes) If your advertising goes unnoticed, everything else is academic!  (William Bernbach Quotes) Because an appeal makes logical sense is no guarantee that it will work  (William Bernbach Quotes) Advertising doesn’t create a product advantage. It can only convey it  (William Bernbach Quotes) We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them  (William Bernbach Quotes) An idea can turn to dust or magic, depending on the talent that rubs against it  (William Bernbach Quotes)