When you're green you're growing, and when you're ripe you start to rot

When you're green you're growing, and when you're ripe you start to rot

Ray Kroc, the man behind the success of McDonald's, embodied the saying "When you're green you're growing, and when you're ripe you start to rot" throughout his career. Kroc's journey with McDonald's began when he was already in his fifties, a time when most people would be content with their accomplishments and settle into a comfortable retirement. However, Kroc saw an opportunity for growth and seized it with both hands.

When Kroc first encountered the McDonald brothers' small burger stand in San Bernardino, California, he saw the potential for something much bigger. Despite his lack of experience in the restaurant industry, Kroc was determined to learn and grow. He worked tirelessly to expand the franchise, constantly seeking out new ideas and innovations to improve the business. Kroc understood that in order to succeed, he needed to constantly evolve and adapt to the changing market.

As McDonald's grew into a global empire, Kroc continued to push the boundaries of what was possible. He was never satisfied with the status quo and always strived for improvement. Kroc's relentless pursuit of growth and innovation allowed McDonald's to become one of the most successful and recognizable brands in the world.

However, as McDonald's continued to expand, Kroc faced new challenges and obstacles. The company's rapid growth led to issues with quality control and customer service. Kroc realized that in order to prevent the company from stagnating and ultimately failing, he needed to continue to grow and evolve. He implemented new systems and processes to ensure that McDonald's could continue to thrive in an increasingly competitive market.