|

|

Advertisements

Wally Olins Quotes

Brands and branding are the most significant gifts that commerce has ever made to popular culture Picture Quote #1

What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify Picture Quote #1

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else Picture Quote #1

The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa Picture Quote #1

Friendship Quotes

Motivational Quotes

Inspirational Quotes

Advertisements

Text Quotes

Brands and branding are the most significant gifts that commerce has ever made to popular culture (Wally Olins Quotes) What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify (Wally Olins Quotes) Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else (Wally Olins Quotes) The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa (Wally Olins Quotes)