The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points

The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points

In the world of marketing and consumer behavior, trust plays a crucial role in influencing purchasing decisions. When a company wants to sell more of a particular product, such as shampoo, they often rely on various tactics to persuade consumers to buy. However, in the case where a friend advises against purchasing the product, trust points are gained, and the company's efforts may be thwarted.

Chip Heath, a renowned author and expert in the field of consumer behavior, has written extensively on the power of persuasion and influence. In his book "Made to Stick," Heath explores the concept of trust and how it can impact consumer decisions. He argues that trust is built through credibility, reliability, and intimacy, and when a friend advises against a purchase, it can significantly influence the consumer's perception of the product.

When a company wants to sell more shampoo, they often use marketing tactics such as advertising, promotions, and endorsements to persuade consumers to buy. However, if a friend advises against purchasing the shampoo, the consumer may be more inclined to trust their friend's opinion over the company's marketing efforts. This is because friends are seen as more credible and reliable sources of information, and their advice is often valued more than that of a company.