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Simon Mainwaring Quotes

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What today’s business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.  (Simon Mainwaring Quotes) There is a fundamental shift that social media necessitates in business today - the need to transition from ‘Me First’ to ‘We First’ thinking.  (Simon Mainwaring Quotes) When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.  (Simon Mainwaring Quotes) The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.  (Simon Mainwaring Quotes) Social media is not an end in itself. It’s just another tool to reach people.  (Simon Mainwaring Quotes) As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you’re accessible and interested in them.  (Simon Mainwaring Quotes) No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple.  (Simon Mainwaring Quotes) The false separation between living and giving must end  (Simon Mainwaring Quotes) Social media is not about the exploitation of technology but service to community  (Simon Mainwaring Quotes) The leverage and influence social media gives citizens are rapidly spreading into the business world  (Simon Mainwaring Quotes) Work with your competitors when the interest of the community and planet are at stake  (Simon Mainwaring Quotes) How well you tell your story determines how well your customers tell your story  (Simon Mainwaring Quotes) Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well  (Simon Mainwaring Quotes) Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values  (Simon Mainwaring Quotes) Social media demands a lot of us on top of our already demanding lives. So let’s disconnect as we need to and renew our interest and ourselves  (Simon Mainwaring Quotes) Your computer needn’t be the first thing your see in the morning and the last thing you see at night  (Simon Mainwaring Quotes) One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start  (Simon Mainwaring Quotes) For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling  (Simon Mainwaring Quotes) It is a truly powerful phenomenon when a brand makes a stand for what it believes in  (Simon Mainwaring Quotes) Like all technology, social media is neutral but is best put to work in the service of building a better world  (Simon Mainwaring Quotes) The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change  (Simon Mainwaring Quotes) Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it’s good to put the paddle down and just let the canoe glide  (Simon Mainwaring Quotes) The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant  (Simon Mainwaring Quotes) As more people use social media to tell the story of the future, the wants and needs of more people will be reflected  (Simon Mainwaring Quotes) Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up  (Simon Mainwaring Quotes) Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms  (Simon Mainwaring Quotes) Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange  (Simon Mainwaring Quotes) Millions of people are falling out of the middle class into the ranks of the poor  (Simon Mainwaring Quotes) Since most corporate competitors have the same problems with sustainability and social reputation, it’s worth trying to solve them together  (Simon Mainwaring Quotes) What today’s business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally  (Simon Mainwaring Quotes)
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