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Scott Bedbury Quotes

A great brand is a story that’s never completely told Picture Quote #1
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience Picture Quote #1
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it Picture Quote #1
A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product Picture Quote #1
Advertising, if it is any good, should help to confirm what already is, not what should be Picture Quote #1
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Text Quotes
A great brand is a story that’s never completely told  (Scott Bedbury Quotes) A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience  (Scott Bedbury Quotes) The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it  (Scott Bedbury Quotes) A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product  (Scott Bedbury Quotes) Advertising, if it is any good, should help to confirm what already is, not what should be  (Scott Bedbury Quotes)