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Roy H Williams Quotes

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Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser  (Roy H Williams Quotes) People don’t trade money for things when they value their money more highly than they value the things  (Roy H Williams Quotes) What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three  (Roy H Williams Quotes) You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you’re not that person, either  (Roy H Williams Quotes) Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs  (Roy H Williams Quotes) Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries  (Roy H Williams Quotes) A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement  (Roy H Williams Quotes) Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear  (Roy H Williams Quotes) Everyone is broken a little, I think, and the most broken of all are those who pretend they are not  (Roy H Williams Quotes) Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality  (Roy H Williams Quotes) The first step in persuasion is to entice your target to imagine doing the thing you want them to do  (Roy H Williams Quotes) Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well  (Roy H Williams Quotes) It appears that the media filters we carry in our heads are like computers: they’ve been forced to get faster in order to keep up with the demands our high-speed society puts on them  (Roy H Williams Quotes) Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought  (Roy H Williams Quotes) In essence, string theory describes space and time, matter and energy, gravity and light, indeed all of God’s creation... As music  (Roy H Williams Quotes) Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school  (Roy H Williams Quotes) Quantum Mechanics and General Relativity are both accepted as scientific fact even though they’re mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two  (Roy H Williams Quotes) String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string’s vibration determines the nature of its effect  (Roy H Williams Quotes) In a thousand words I can have the Lord’s Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln’s Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?  (Roy H Williams Quotes) Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy  (Roy H Williams Quotes) Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won’t steer you wrong  (Roy H Williams Quotes) Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.  (Roy H Williams Quotes) If you’re not worried that you’re pricing it too cheap, you’re not pricing it cheap enough.  (Roy H Williams Quotes) The first step in persuasion is to entice your target to imagine doing the thing you want them to do.  (Roy H Williams Quotes) It appears that the media filters we carry in our heads are like computers: they’ve been forced to get faster in order to keep up with the demands our high-speed society puts on them.  (Roy H Williams Quotes) A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether  (Roy H Williams Quotes) The risk of insult is the price of clarity  (Roy H Williams Quotes) A visual image is a simple thing, a picture that enters the eyes  (Roy H Williams Quotes) Use half as many words and they’ll hit twice as hard  (Roy H Williams Quotes) Writing good ads is easy when you have something to say  (Roy H Williams Quotes)
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