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Rosser Reeves Quotes

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares Picture Quote #1

Unless a product becomes outmoded, a great campaign will not wear itself out Picture Quote #1

You must make the product interesting, not just make the ad different Picture Quote #1

Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up? Picture Quote #1

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods Picture Quote #1

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up? Picture Quote #1

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I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell Picture Quote #1

No, sir, I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell Picture Quote #1

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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares (Rosser Reeves Quotes) Unless a product becomes outmoded, a great campaign will not wear itself out (Rosser Reeves Quotes) You must make the product interesting, not just make the ad different (Rosser Reeves Quotes) Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up? (Rosser Reeves Quotes) They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods (Rosser Reeves Quotes) What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up? (Rosser Reeves Quotes) I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell (Rosser Reeves Quotes) No, sir, I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell (Rosser Reeves Quotes)