Remember that the 6 most expensive words in business are: "We've always done it that way."

Remember that the 6 most expensive words in business are: "We've always done it that way."

Catherine DeVrye, an Australian author, speaker, and consultant, is known for her expertise in leadership, customer service, and change management. She often emphasizes the importance of innovation and adaptation in business, and one of her key messages is the danger of clinging to outdated practices simply because "we've always done it that way."

The phrase "We've always done it that way" is often cited as the six most expensive words in business because it reflects a mindset of complacency and resistance to change. In today's rapidly evolving business landscape, where technology, consumer preferences, and market trends are constantly shifting, companies that fail to adapt and innovate risk falling behind their competitors.

Catherine DeVrye understands the importance of challenging the status quo and embracing change as a means of staying relevant and competitive in the marketplace. She encourages businesses to be proactive in seeking out new opportunities for growth and improvement, rather than relying on outdated practices that may no longer be effective.

By breaking free from the mindset of "we've always done it that way," organizations can open themselves up to new possibilities and ways of doing business. This can lead to increased efficiency, productivity, and profitability, as well as a stronger competitive advantage in the market.

DeVrye's message is particularly relevant in today's digital age, where disruptive technologies and changing consumer behaviors are reshaping industries at an unprecedented pace. Companies that are willing to adapt and innovate are more likely to thrive in this dynamic environment, while those that cling to outdated practices risk becoming obsolete.