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Nir Eyal Quotes

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To initiate (user) action, doing must be easier than thinking  (Nir Eyal Quotes) Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines  (Nir Eyal Quotes) If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.  (Nir Eyal Quotes) For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.  (Nir Eyal Quotes) Brainstorm new interfaces that could introduce opportunities or threats to your business  (Nir Eyal Quotes) The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.  (Nir Eyal Quotes) User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.  (Nir Eyal Quotes) Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.  (Nir Eyal Quotes) Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection  (Nir Eyal Quotes)