|

|

Advertisements

Morris Hite Quotes

There is no such thing as national advertising. all advertising is local and personal. It’s one man or woman reading one newspaper in the kitchen or watching TV in the den Picture Quote #1

Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time Picture Quote #1

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don’t give a damn how good the execution is, it’s going to fail Picture Quote #1

Advertising moves people toward goods; merchandising moves goods toward people Picture Quote #1

If you have a good selling idea, your secretary can write your ad for you Picture Quote #1

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise Picture Quote #1

Advertisements

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value Picture Quote #1

The ultimate test of a finished account executive is his ability to write a sound marketing plan Picture Quote #1

Friendship Quotes

Motivational Quotes

Inspirational Quotes

Advertisements

Text Quotes

There is no such thing as national advertising. all advertising is local and personal. It’s one man or woman reading one newspaper in the kitchen or watching TV in the den (Morris Hite Quotes) Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time (Morris Hite Quotes) If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don’t give a damn how good the execution is, it’s going to fail. (Morris Hite Quotes) Advertising moves people toward goods; merchandising moves goods toward people (Morris Hite Quotes) If you have a good selling idea, your secretary can write your ad for you (Morris Hite Quotes) It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise (Morris Hite Quotes) The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value (Morris Hite Quotes) The ultimate test of a finished account executive is his ability to write a sound marketing plan (Morris Hite Quotes)