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Mitch Lasky Quotes

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Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren’t convinced that the costs of being on Facebook are worth it.  (Mitch Lasky Quotes) There’s a myth that free-to-play is cheaper than a $60 game. It’s just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.  (Mitch Lasky Quotes) I’ve witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication to building companies of lasting value really set the firm apart.  (Mitch Lasky Quotes) Free-to-play isn’t a business model. Free-to-play is a marketing strategy. It’s a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.  (Mitch Lasky Quotes) We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies.  (Mitch Lasky Quotes)