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Martin Sorrell Quotes

Technology will have moved on to an unimaginable level in ten years Picture Quote #1
Virtual Reality for Formula One could be fantastic - driving the car! Picture Quote #1
Formula One is not just multinationals. It’s also about national players wanting to get global coverage Picture Quote #1
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today Picture Quote #1
If you run a country and want to put it on the global map you don’t have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once Picture Quote #1
Formula One gives a platform to companies like Rolex - and that’s just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis Picture Quote #1
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What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm Picture Quote #1
Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I’m sure it could. But all I can say is, it seems to do pretty well Picture Quote #1
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting Picture Quote #1
[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time Picture Quote #1
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful Picture Quote #1
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety Picture Quote #1
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In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track Picture Quote #1
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people’s time on a weekend. So you have to deliver Picture Quote #1
I was carrying Jackie Stewart’s bag! Formula One was pretty much the same back then Picture Quote #1
F1 is exciting, its values are attractive and it could be an even better family sport Picture Quote #1
Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years’ time - after India and China Picture Quote #1
The world is changing. And a lot of people in Formula One are starting to understand this Picture Quote #1
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When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent Picture Quote #1
F1 is a fight for people’s time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now Picture Quote #1
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle Picture Quote #1
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation Picture Quote #1
The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with Picture Quote #1
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are Picture Quote #1
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We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven’t experimented to see whether they are or not Picture Quote #1
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Technology will have moved on to an unimaginable level in ten years  (Martin Sorrell Quotes) Virtual Reality for Formula One could be fantastic - driving the car!  (Martin Sorrell Quotes) Formula One is not just multinationals. It’s also about national players wanting to get global coverage.  (Martin Sorrell Quotes) There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.  (Martin Sorrell Quotes) If you run a country and want to put it on the global map you don’t have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.  (Martin Sorrell Quotes) Formula One gives a platform to companies like Rolex - and that’s just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.  (Martin Sorrell Quotes) What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.  (Martin Sorrell Quotes) Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I’m sure it could. But all I can say is, it seems to do pretty well.  (Martin Sorrell Quotes) In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.  (Martin Sorrell Quotes) [Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.  (Martin Sorrell Quotes) If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.  (Martin Sorrell Quotes) [Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.  (Martin Sorrell Quotes) In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.  (Martin Sorrell Quotes) [Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people’s time on a weekend. So you have to deliver.  (Martin Sorrell Quotes) I was carrying Jackie Stewart’s bag! Formula One was pretty much the same back then.  (Martin Sorrell Quotes) F1 is exciting, its values are attractive and it could be an even better family sport  (Martin Sorrell Quotes) Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years’ time - after India and China.  (Martin Sorrell Quotes) The world is changing. And a lot of people in Formula One are starting to understand this.  (Martin Sorrell Quotes) When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.  (Martin Sorrell Quotes) F1 is a fight for people’s time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.  (Martin Sorrell Quotes) In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle  (Martin Sorrell Quotes) In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation  (Martin Sorrell Quotes) The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with  (Martin Sorrell Quotes) In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are  (Martin Sorrell Quotes) We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven’t experimented to see whether they are or not  (Martin Sorrell Quotes)