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Martin Lindstrom Quotes

Brands’ use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications Picture Quote #1
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why Picture Quote #1
I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective Picture Quote #1
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain’s filter and what information doesn’t-well, that would be key to truly building brands of the future Picture Quote #1
The cornerstone of religion, a clear vision can inspire great action and firm conviction Picture Quote #1
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli Picture Quote #1
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Brand handling synergy means developing and communicating your company’s values and identity consistently Picture Quote #1
Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters Picture Quote #1
Powerful brands in the future will instead carefully choose who’d they’d love to be friends with - and who they’d be comfortable upsetting Picture Quote #1
What do Harley-Davidson, LEGO, and Apple have in common? They’re all based on communities Picture Quote #1
A global brand building strategy is, in reality, a local plan for every market Picture Quote #1
Brand handling synergy means developing and communicating your company’s values and identity consistently Picture Quote #1
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Sex doesn’t sell anything other than itself Picture Quote #1
When we brand things, our brains perceive them as more special and valuable than they actually are Picture Quote #1
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Brands’ use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications  (Martin Lindstrom Quotes) Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.  (Martin Lindstrom Quotes) I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.  (Martin Lindstrom Quotes) If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain’s filter and what information doesn’t-well, that would be key to truly building brands of the future.  (Martin Lindstrom Quotes) The cornerstone of religion, a clear vision can inspire great action and firm conviction  (Martin Lindstrom Quotes) If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.  (Martin Lindstrom Quotes) Brand handling synergy means developing and communicating your company’s values and identity consistently.  (Martin Lindstrom Quotes) Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.  (Martin Lindstrom Quotes) Powerful brands in the future will instead carefully choose who’d they’d love to be friends with - and who they’d be comfortable upsetting.  (Martin Lindstrom Quotes) What do Harley-Davidson, LEGO, and Apple have in common? They’re all based on communities.  (Martin Lindstrom Quotes) A global brand building strategy is, in reality, a local plan for every market  (Martin Lindstrom Quotes) Brand handling synergy means developing and communicating your company’s values and identity consistently  (Martin Lindstrom Quotes) Sex doesn’t sell anything other than itself  (Martin Lindstrom Quotes) When we brand things, our brains perceive them as more special and valuable than they actually are  (Martin Lindstrom Quotes)