Life is too short for non-WOW projects

Life is too short for non-WOW projects

Tom Peters, a renowned management guru, has long been an advocate for pursuing projects that truly excite and inspire us. In his view, life is too short to waste time on projects that do not bring us joy or fulfillment. Instead, he encourages individuals to focus on what he calls "WOW projects" – those that are truly meaningful, impactful, and exciting.

Peters believes that we should not settle for mediocrity or complacency in our work. Instead, we should strive to push ourselves beyond our comfort zones and pursue projects that challenge us and ignite our passion. By doing so, we not only achieve greater success and satisfaction in our work, but we also inspire those around us to do the same.

The concept of "WOW projects" is about more than just achieving success or recognition. It is about finding purpose and meaning in our work, and making a positive impact on the world around us. Peters argues that when we focus on projects that truly excite us, we are more likely to be creative, innovative, and motivated to succeed. This, in turn, leads to greater personal fulfillment and a sense of accomplishment.

Peters also emphasizes the importance of taking risks and embracing failure as a natural part of the creative process. He believes that we should not be afraid to try new things or pursue unconventional ideas, even if they do not always lead to immediate success. By taking risks and learning from our failures, we can grow and develop as individuals, and ultimately achieve greater success in our work.