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George Lois Quotes

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Great advertising, in and of itself, becomes a benefit of the product  (George Lois Quotes) Never, ever, work for bad people  (George Lois Quotes) Sometimes all the ‘marketing’ insight in the world can’t move a client, but the creation of a truly great brand name can become a billion-dollar idea!  (George Lois Quotes) From the time I was three or four years old, I drew all the time. Drew all the time, every second.  (George Lois Quotes) What Apple did for technology is brilliant, but they didn’t do nothin’ for our economy  (George Lois Quotes) The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in ‘Mad Men.’  (George Lois Quotes) I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.  (George Lois Quotes) I’m sounding like an old fart talking about how bad advertising is today, but it’s true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.  (George Lois Quotes) If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.  (George Lois Quotes) Whatever the creative industry, when you’re confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that’s you.  (George Lois Quotes) I don’t design. I get what I think is a big idea, and I put the idea down. I’m not a designer. I’m a communicator.  (George Lois Quotes) These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.  (George Lois Quotes) Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do¦  (George Lois Quotes) When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.  (George Lois Quotes) Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.  (George Lois Quotes) The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous.  (George Lois Quotes) Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.  (George Lois Quotes) Look at the news stand, you know? I mean, it’s a cacophony of famous people or people who want to be famous with blurbs all around it, and it’s supposed to be, you know, that’s supposed to be creativity in journalism. My God, it’s unbelievable. It’s shocking.  (George Lois Quotes) I may have destroyed world culture, but MTV wouldn’t exist today if it wasn’t for me  (George Lois Quotes) If you think people are dumb, you’ll spend a lifetime doing dumb work  (George Lois Quotes) Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.  (George Lois Quotes) A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it’s the death of magazines.  (George Lois Quotes) My concern has always been with creating images that catch people’s eyes, penetrate their minds, warm their hearts and cause them to act.  (George Lois Quotes) Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are - a search for something ‘safe’ - and why a reliance on them leads to oblivion.  (George Lois Quotes) All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn’t even funny. Advertising is an art.  (George Lois Quotes) Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.  (George Lois Quotes) But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I’m ready to go the next morning. Isn’t that what life is all about?  (George Lois Quotes) Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything  (George Lois Quotes) A cautious creative is an oxymoron  (George Lois Quotes) Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires  (George Lois Quotes)
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