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Eugene Schwartz Quotes

Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers Picture Quote #1
There is your audience. There is the language. There are the words that they use Picture Quote #1
The greatest mistake marketers make is trying to create demand Picture Quote #1
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise Picture Quote #1
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Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers  (Eugene Schwartz Quotes) There is your audience. There is the language. There are the words that they use  (Eugene Schwartz Quotes) The greatest mistake marketers make is trying to create demand  (Eugene Schwartz Quotes) No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise  (Eugene Schwartz Quotes)