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Donald Norman Quotes

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Beauty and brains, pleasure and usability - they should go hand in hand  (Donald Norman Quotes) Everyday people are not very good designers  (Donald Norman Quotes) In my opinion, no single design is apt to be optimal for everyone  (Donald Norman Quotes) Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done  (Donald Norman Quotes) Creeping featurism is a disease, fatal if not treated promptly. There are some cures, but, as usual, the best approach is to practice preventative medicine  (Donald Norman Quotes) I’ve been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it’s the box it comes in.  (Donald Norman Quotes) Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.  (Donald Norman Quotes) I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.  (Donald Norman Quotes) Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made  (Donald Norman Quotes) The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: They are social and organizational  (Donald Norman Quotes) Change the attitude toward errors. Think of an object’s user as attempting to do a task, getting there by imperfect approximations. Don’t think of the user as making errors; think of the actions as approximations of what is desired  (Donald Norman Quotes) Computer scientists have so far worked on developing powerful programming languages that make it possible to solve the technical problems of computation. Little effort has gone toward devising the languages of interaction  (Donald Norman Quotes) Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is  (Donald Norman Quotes) In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use  (Donald Norman Quotes) As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost  (Donald Norman Quotes) We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended  (Donald Norman Quotes)