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Beth Comstock Quotes

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Marketing is about innovation  (Beth Comstock Quotes) Mind share before market share  (Beth Comstock Quotes) Know thyself. Know the customer. Innovate  (Beth Comstock Quotes) Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection  (Beth Comstock Quotes) In big companies projects have to scale and Lean Startup help us to do it  (Beth Comstock Quotes) Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.  (Beth Comstock Quotes) You can’t sell anything if you can’t tell anything  (Beth Comstock Quotes) Be where the world is going  (Beth Comstock Quotes) You have to tell a story before you can sell a story  (Beth Comstock Quotes) There is always room in our budget for a little experimentation  (Beth Comstock Quotes) Some dream in color. We dream in scale  (Beth Comstock Quotes) An idea doesn’t count if you can’t use it  (Beth Comstock Quotes) The more passionate that someone is about something, the more you have to listen to them  (Beth Comstock Quotes) Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day  (Beth Comstock Quotes) Our job is to understand where the market is heading and translate that into practical action  (Beth Comstock Quotes)