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When advertising is involved, you, the user, are the product  (Advertising Products Quotes) Great advertising, in and of itself, becomes a benefit of the product  (Advertising Products Quotes) Advertising doesn’t create a product advantage. It can only convey it.  (Advertising Products Quotes) The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself  (Advertising Products Quotes)